Unit 1 A General Introduction to Advertising

Unit 2 The Types and History of Advertising

Unit 3 Advertising and Its Agencies

Unit 4 Advertising and Its Language

Unit 5 Advertising and Marketing

Unit 6 Advertising and Mass Media

Unit 7 Advertising and Creative Strategies

Unit 8 Advertising and Ethics

Unit 9 Advertising and Its Theoretical Research

Unit 10  Advertising and Its Developmental Trends

Glossary

New Words

Phrases and Expressions